Regardless of what you do for a living or the products and services that your business offers, you probably realized early on that you needed a website to be found on the Internet. Perhaps you already have a robust online presence and have invested money in Search Engine Optimization (SEO) or Pay-per-Click (PPC) campaigns. With the advent of social media, we are spending more and more time in these online communities, so perhaps you have already taken the plunge and created minimal social profiles – or you might be avoiding it because you don’t see the ROI of being “social.”
The problem that most of our clients bring to the table is that their entire digital presence is out of synch with the online behavior of their fans and future customers. “Branding” is key to setting the expectations that your fans have for you – and it has to be consistent in your digital presence and your website and across all social channels. It also has to be aligned with who you are and what products and services you provide.
After creation of a comprehensive social media strategy, we will work together with you to optimize your entire digital branding experience and align your online presence with the conversations and expectations of your fans. This includes branding optimization of the following types of properties:
- Logos and Icons
- Website Redesign or Revision
- Blog Creation
- Email Newsletter Setup and Template Design
- Social Media Profile Creation and Optimization (Facebook, Twitter, Google+, LinkedIn, YouTube, etc.)
- Custom Facebook App Creation
- Custom Facebook Tabs
- Other Marketing Assets (Polls, Surveys, etc.)
Engagement in social media will only lead more people to your website and other profiles – which is why it is more critical than ever to realign your online branding. Digital Branding Optimization goes hand-in-hand with your social media strategy to ensure that you provide your fans with a consistent brand experience in digital and social.
Interested to find out more about Green Dream Social Digital Branding Optimization Services? Contact us!
